Disney’s Distortion of Awesome Princesses through Merchandise, Part 2

This is a continuation of this post here.

Mulan

Above you can see the distortion of Mulan through Disney’s revamp of its princesses. While I already dislike the marketing of Mulan in anything but soldier gear, I don’t want to hate on femininity too much, because femininity is awesome. And being feminine doesn’t mean you’re not a badass or tough or strong. But what I DO dislike about the marketing of Mulan is that Disney seems to forget that Mulan was a soldier and pretended to be a man for over half the film. She hated dressing up and being a puppet.

Disney whitened Mulan’s skin and redesigned her dress to be sparkly. Perhaps the most disgusting retouching they did of this princess is her eyes and hair. I don’t think the Mulan we know would be caught dead in something like this. So why does Disney market her like this? Because they socialize little girls to believe that being sparkly and unrealistically beautiful is what a princess should be.

 Cinderella

Cinderella is also dramatically reimagined for this newer marketing campaign. Take, for example, the difference in size of her ribcage, the enlargement of her eyes and mouth, and they narrowed her shoulders. ¬†Cinderella has been all around shrunk to fit the current version of the beauty myth. With Cinderella already being a problematic story, there’s no reason to confuse girls even more about their place or what they’re supposed to be.

Now that I’ve shown you what to look for in the redesigns of our beloved characters, here are some more for comparison:


All in all, please do not be distracted by the sparkles and red carpet glam Disney painted these women with. Think about the images you’re surround by and how they are edited to fit a certain corporation’s agenda.

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